MODESI : BRAND STORY
In a world where tradition and trend often live in separate corners, Modesi was born to bring them
together — beautifully, unapologetically.
Modesi is not just a jewellery brand. It’s a movement. A celebration of duality — where the elegance of
modern design meets the richness of desi culture. Inspired by the intricate artistry of South Asia and the
minimalist aesthetics of the West, Modesi creates jewellery that feels just as comfortable on a runway in
Milan as it does at a mehendi in Mumbai.
For the woman who owns her heritage without being defined by it. For the man who wears a sherwani
one day and streetwear the next. For the ones who switch between languages, cities, and styles —
effortlessly. Modesi speaks their language.
Each piece of Modesi jewellery is a fusion of past and present, handcrafted with global sensibilities but
rooted in Indian craftsmanship. Whether it’s a bold ring that carries the energy of a temple bell or a
sleek bracelet that whispers of Mughal symmetry — Modesi makes jewellery that tells stories. Your
story.
Because you don’t have to choose between modern and desi.
You can be both.
You already are.
You are Modesi.
BRAND MANIFESTO
We are the bridge between bold minimalism and ornate tradition.
We believe heritage is not reserved for weddings. It's everyday.
We honour the artisan, the innovator, the storyteller.
We believe gold can be cool, silver can be soulful, and emeralds can belong on anyone.
We don’t design for trends. We design for truth.
Your truth. Your duality. Your depth.
We are not just jewellery. We are MODESI.
Modesi is where modern design meets desi soul.
We create jewellery that fuses contemporary silhouettes with Indian craftsmanship — bold yet timeless,
rooted yet forward-looking.
For those who live between worlds, cultures, and styles — Modesi is more than jewellery.
It’s an identity.
It’s you.
FOUNDER’S NOTE
"I started MODESI to create the kind of jewellery I could never find — pieces that spoke to both my
heritage and my evolving style. Growing up desi but living in a global world, I was always switching
between the sacred and the street, the heirloom and the hype.
MODESI is my answer to that blend — a space where tradition and rebellion sit side by side. It’s
personal, it’s proud, and it’s made for everyone who’s never fit into just one box."
“I started MODESI to make jewellery that felt like us — people with roots and dreams in many places.
This is for those who carry culture in new ways.”
– Devang, Founder
As a modern desi, I never saw my story in jewellery. It was either too traditional or too trend-driven.
I started MODESI to create a space where culture and rebellion could coexist — beautifully.”
— Dev B’bhatt, Founder of MODESI
